When Siri launched into the world, everyone and their grandma was taken by storm. The iOS users were having a huge moment. Questions, from the most basic to the most intrusive, were being asked to this novel, almost human-like software. Later, when Google Assistant and Alexa entered the field, the questions still persisted. Although their novelty presided, these quirky voice assistants evolved into a handy yet powerful tool instrumental to the changing digital landscapes.

In terms of digital marketing, voice search is already making waves. And why wouldn’t it? The world is spinning faster than ever, and it’s so much quicker to do a verbal search than type it out the traditional way. Want some shoes? Ask the assistant and find good picks.

Want to know what movies are showing at the cinema? Ask the assistant and get the names. Want the best digital marketing agency in Pune to transform your brand? Ask the assistant and let Being Addictive handle the rest.

From a fun feature to a powerful tool, Voice Assistants are stirring up a revolution, and we must listen to them. Let’s take a look at what they have to say:

1. Like A Conversation

Simple keywords are just that today: Simple. To keep up with the times, it’s necessary you understand the psyche of the user. Who’s asking for “coffee shops near me” today anyways? The searches look more like you’ve called up your friend asking for some recommendations, than a search on the internet. Look around: All you’ll hear is “Hey, is the XYZ coffee shop open today?”, “Does ABC coffee shop have wi-fi for me to work?” and the likes of it.

Which is exactly why brands and businesses need to study this phenomenon. Unless you talk the users’ talk, walking their walk and bringing them to your venture would be next to impossible.

Understand that keywords today should be more speech-focused than the traditional, written kind. No more short-tail keywords—you need to fish for the long-tail ones. That is where Being Addictive comes in – our team can assist you with rebooting your SEO approach to tap into these voice search possibilities, and rank your business for those ‘real’ queries.

Also, Read- How to Integrate AI into Your Digital Marketing Strategy

2. Local Searches Reign

Want to stand out in your area? Get your voice-search game on!

Most people discover all the best spots in their area, be it restaurants, libraries, coffee-shops, florists or even the best digital marketing agency in Pune, with a tap on that microphone icon. If you’re a business with a physical store, voice search can help you a great deal in attracting people towards your venture.

The SEO experts at Being Addictive understand the power of local SEO in ensuring your business is recommended when someone is searching something related online. As a leading digital marketing company in Pune we optimize your Google My Business listing and develop location-specific content to get you noticed loud and clear.

3. The Featured Snippet

In the world of search engine rankings, position-zero is the best place to be. For the unknown, position-zero is the first Google search result, right on the top of the search page, which usually provides a solution without the need to click on the link itself.

And how is that significant to a voice search? Well, jog your memory. Remember the times when your voice assistant has answered a query in great detail. Do you think it’s conjuring up the response on its own? Not really! The answer is actually directly pulled from that position-zero result, which is where you need to be.

Writing clear content in a clear format and giving direct answers is how you’ll get to the featured snippet for any voice search queries. But if you need professional help, just know that Being Addictive, as a top digital marketing company in Pune, is equipped with both the tools and the expertise required to rank you higher on the SERPs.

4. What’s The Intent

If you think voice searches are not that deep, you’re wrong. Understanding not just what the users say, but what they actually mean is instrumental to making the most of voice searches.

For instance, “Where can I find a reliable electrician near me?” can look like a general query. But do you think it’s a question people wake up and ask one day? Not really. Such searches mostly emerge from urgent requirements. Because voice search understands context, your brand content needs to be prepared to jump in right when the users need.

The team at Being Addictive can assist you in creating content that answers the implied ‘why’ in every search query, so that your brand stands out when the consumer is ready to act.

5. Mobile-First Model

It’s rare to see someone conduct a voice search on their laptops and PCs. A voice search is, as the millennials would call it, a mobile-phone activity. Which is an indirect but glaring reminder to make your website mobile-friendly the first thing.

And there’s a reason why businesses have faced losses because of it big-time.

For every person who conducts a voice search over a traditional search, convenience is a huge deal. If your brand is creating an uncomfortable experience for such a user with a complicated interface, know you’ve lost the battle already.

So take this as your sign to create a seamless online interface(if you hadn’t already). To give you an insider tip, the web development experts at Being Addictive have a long standing experience of creating websites with rapid loading times and easy navigation, to put your customers right at ease.

Must Read This- Why Digital Marketing is a Game-Changer for Small Businesses

6. Voice-Commerce In Action

Of course, voice assistants have already gone beyond the basic ‘info-gathering’ searches. Now, they’re taking the form ‘object-acquiring’ commands.

What does that mean? Let’s take a look at Amazon Alexa.

Sure, this voice assistant tells you about the weather, can crack a joke or two, even play some games with you for a while. BUT, what it does different, is it even shops for you!

And all it takes is simply linking some accounts.

Imagine – one word, and your drilling machine order could be on the way.

Interestingly, more and more voice assistants are rising up to the challenge, and brands need to ride the wave with them. Incorporating voice-enabled shopping features into your e-commerce plans can be a great way for businesses to scale up.

Whether it’s setting you up on systems like Amazon Alexa or building voice-activated check-out processes for your website, Being Addictive, as a leading digital marketing company in Pune, will ensure your business is ready for v-commerce, v-much.

7. The AI Effect

Voice search is based on Artificial Intelligence, and it’s only moving upwards every single day. With the development of machine learning and NLP, these voice assistants are getting smarter, more knowledgeable, not to mention contextually wiser, too.

Today, AI is impacting everything we know, voice search being only a part of it. At Being Addictive, we are able to assist you in developing your content in a manner that will best fit the AI algorithms and hence your business will be on the right side of the technology while the rest of the competitors are left behind.

8. Voice Search Is Everywhere

Look around. Hasn’t voice search seeped into every little part of your life?

Smart TV remotes, wearable devices like watches, as well as in cars and other automobiles, voice automation is significantly present. What that means for your business is cracking these emerging formats and being present in all conversations, be it when someone’s using their car’s GPS or checking their smartwatch for weather.

At Being Addictive, we assist you in getting the best visibility for your voice search on any platform and ensure your content works perfectly well on all devices, so that you reach your customers wherever they are.

The bottom line is, if you think voice search is the future, you’re wrong. Because it’s taking shape in real-time, in the present! Today, it’s important more than ever to learn how to work with the new media landscape and gear up for the voice-assistance evolution.

By partnering with Being Addictive you can embrace the voice search revolution head on and be sure that your business is prepared to take on the future. As a leading digital marketing company in Pune, we can assist your brand in leveraging voice search and develop a plan that will position you right where the customers are looking hard for your products and services.

Contact Being Addictive today—because the future of search is here, and we’re ready to guide you into the future, today more than ever!