Ever clicked on a website that took ages to load? Or the one where you didn’t know where to go next, what to click? If yes, chances are you might also have hit the back button (out of frustration). Imagine this happening on your business’s website! Your visitors will do the same if your site isn’t fast, smooth, and easy to use.
At Being Addictive, a digital marketing agency on SB Road, Pune, we have seen this happen often. Well, the fact that for many online businesses, a website is the first impression people get is now known to all! And if that impression is clumsy or confusing, they won’t stick around long enough to find out what you offer. So without further ado, here’s a guide.
Solutions by a Digital marketing company in Pune
We’ll walk you through 5 website audit tools that can help boost your site’s user experience (UX) and speed.
1. Semrush Site Audit – The All-Rounder
If your website were a car, Semrush would be its full-body diagnostic tool. It digs deep into over 140 features, from broken links to mobile-friendliness, page loading speed, and Core Web Vitals. The most interesting thing about Semrush is how it tells you exactly what needs to be fixed immediately and what can be put off, so you can fix the priorities first.
Don't worry about the how-that's our responsibility. Being digital marketing agency in Pune, we utilize SEMrush to evaluate your website's health from a neutral point of view. We give you actionable and simple-to-implement insights.
PS- This is super ideal for those who want outcomes without worrying about the technical details.
2. SE Ranking Website Audit – Neat and Visual
SE Ranking is your digital assistant who not only informs you what you're doing wrong but also takes you straight to it. It checks over 115 technical problems and presents them in a readable, visual form. It runs JavaScript too, so it's perfect for modern websites using dynamic content.
We, as an online marketing agency with multiple clients, can help you with this excellent tool that allows you to get an instant visual report of how well a site is doing. It also identifies UX issues, like pop-ups or misplaced buttons, so that you can fix them before they drive users away. Get in touch with us to understand how.
3. Google PageSpeed Insights – Directly from the Source
When it comes to website performance and user experience, you can't do better than the tool from the source itself, which is Google. PageSpeed Insights checks your website's performance both on mobile and desktop and gives you actionable tips to make it faster. It also takes into account Core Web Vitals, which have a direct impact on your SEO rank.
What distinguishes PageSpeed Insights is that it uses real-world data, pulled from the experience of users. It offers straightforward solutions to something like image compression or the removal of unused codes, minor tweaks that can have a tremendous impact.
4. GTmetrix – Your Speed Coach
If you're committed to speed, GTmetrix is the one to use. It gives you a performance score, as well as a timeline of how each part of your page loads. It even lets you view your site load, frame by frame, so you can see exactly where the issues are.
As a digital marketing agency in SB Road, Pune, we help you with the tools to optimize the performance of your site. This tool actually gives the reason for the slowdown in a very easy-to-understand way and offers suggestions.
5. Screaming Frog – The SEO Detective
Although it might not necessarily be as flashy as some of the other software, Screaming Frog is a good crawler that will reveal underlying problems that will slow your site. It will crawl for broken links, duplicate content, redirect chains, and other issues that will affect SEO and user experience.
While Screaming Frog doesn’t focus directly on speed, it allows you to repair structural issues that cause a site to be slow.
Why Partner with Being Addictive?
If you're reading this and you're thinking to yourself, I don't have time to run these audits myself, don't worry; that's where Being Addictive comes in.
As a leading online marketing agency in Pune, we are here to help you get the most out of your website. Our team of experts will help you with website audits, UX improvement, and site speed optimization. Whether you are launching a new site or fixing an existing one, we will help you at every step, from the identification of problems to the implementation of useful solutions.
Let’s work together to create a website that not only looks great but works even greater. Call us today, and we'll make your web presence memorable.
